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  • How a managed GS1 Digital Link resolver works, from scan to destination
    Blog | Packaging

    Self-hosted or managed GS1 resolver: how to decide

    ByMarko Pavuna 29 July 202619 August 2026

    GS1 UK reports that 11% of its members are already live with 2D barcodes, and another 33% plan to join them within twelve months. Behind each of those migrations sits an unglamorous piece of infrastructure: the resolver, the service that turns a scanned GS1 Digital Link URI into a destination. And behind the resolver sits…

    Read More Self-hosted or managed GS1 resolver: how to decideContinue

  • European QR code platform: GDPR, DPP and enterprise compliance
    Blog | Packaging

    European QR code platform: GDPR, DPP and enterprise compliance

    ByMarko Pavuna 24 July 202619 August 2026

    A QR code scan generates personal data on every read. The platform behind the code records the visitor’s IP address, an approximate location derived from it, a device type, a timestamp and the destination served. Under Article 4(1) of the GDPR (General Data Protection Regulation, EU 2016/679), that combination relates to an identifiable natural person….

    Read More European QR code platform: GDPR, DPP and enterprise complianceContinue

  • QR code analytics dashboard in the Unitag console on a laptop
    Blog | Packaging

    Uniqode alternative: why European enterprises choose Unitag

    ByMarko Pavuna 21 July 202619 August 2026

    Uniqode is the QR code platform formerly known as Beaconstac, and it appears on most shortlists when a European enterprise reviews QR code suppliers. What decides those shortlists is rarely the feature grid. Legal wants to know where scan data is stored and under which jurisdiction. Finance wants the real contract cost in year two,…

    Read More Uniqode alternative: why European enterprises choose UnitagContinue

  • QR code paired with a GS1 Digital Link globe, illustrating how a single QR code carries both a GTIN and a web URL
    Blog | Digital Link GS1 | Packaging

    GS1 Digital Link explained: the QR code that replaces the barcode

    ByMarko Pavuna 18 May 202627 May 2026

    GS1 Digital Link is the URL standard that lets a QR code take on the functions of the EAN-13 barcode. GS1 and major retailers including Walmart, Carrefour and Tesco have set end-2027 as the target date for replacing the traditional barcode with the GS1 Digital Link QR code at checkout. The same code reads at…

    Read More GS1 Digital Link explained: the QR code that replaces the barcodeContinue

  • Handheld retail scanner reading a 2D code on packaged goods, with the Unitag and GS1 Approved badges visible
    Blog | Digital Link GS1 | Packaging

    GS1 Sunrise 2027: the QR code deadline, and what to prepare in 2026

    ByMarko Pavuna 18 May 20262 September 2026

    GS1 Sunrise 2027 is the global initiative coordinating the move from 1D barcodes to 2D codes at retail point of sale, with the soft target set at the end of 2027. Major grocery and pharmacy retailers including Walmart, Carrefour, Tesco and Albert Heijn have published acceptance timelines, and several large CPG brands have already moved…

    Read More GS1 Sunrise 2027: the QR code deadline, and what to prepare in 2026Continue

  • GS1 Digital Link QR code on product packaging for Sunrise 2027 retail compliance
    Blog | Packaging

    GS1 Digital Link vs QR Code: What Brands and Printers Need to Know Before Sunrise 2027

    ByMarko Pavuna 28 April 202615 May 2026

    By 31 December 2027, retailers across 48 countries — covering 88% of global GDP — must accept 2D barcodes at point of sale. Walmart, Carrefour, Target, Woolworths, and Kroger are already setting supplier deadlines. And yet, as brands and printers scramble to get ready, the same misunderstanding keeps derailing their compliance efforts. They create a…

    Read More GS1 Digital Link vs QR Code: What Brands and Printers Need to Know Before Sunrise 2027Continue

  • Blog | Packaging

    QR Codes on Packaging: The Complete Guide for 2026

    ByMarko Pavuna 30 March 202615 April 2026

    A packaging manager at a food brand told us he’d printed 200,000 units with a static QR code pointing to a product page. Two months later, the page URL changed after a website migration. Result: 200,000 packages in circulation scanning to a 404 error, with no way to fix it. A dynamic QR code on…

    Read More QR Codes on Packaging: The Complete Guide for 2026Continue

  • News

    Introducing the Supervisor Role

    ByMarko Pavuna 13 March 202630 March 2026

    Your Unitag dashboard now includes a fourth role: Supervisor. Supervisors work like scoped Admins. They have full operational control — managing QR codes, overseeing team members, and distributing tasks — but only within their assigned department, region, or client account. Organisation-wide settings such as billing and SSO remain reserved for Admins. In short: Admin-level authority…

    Read More Introducing the Supervisor RoleContinue

  • News

    How QR Codes Are Used in the Hospitality Business: Applications and Display Ideas 

    ByLivie Goalabre 10 March 202610 March 2026

    QR codes for hospitality transformed how hotels, resorts, restaurants, and tourism services deliver fast, convenient, and touch-free guest experiences. As guest expectations move toward mobile accessibility and efficient processes, QR codes provide an efficient way to enhance interactions without overwhelming staff or increasing operating costs. Hospitality businesses can instantly create branded QR codes to improve…

    Read More How QR Codes Are Used in the Hospitality Business: Applications and Display Ideas Continue

  • Why Companies Should Stop Paying for Every Single QR Code and Start Paying for What Actually Matters
    News

    Why Companies Should Stop Paying for Every Single QR Code and Start Paying for What Actually Matters

    ByMarko Pavuna 24 February 20262 March 2026

    There’s a quiet inefficiency sitting inside most B2B QR code contracts, and almost nobody is talking about it. If you’ve ever evaluated a QR code platform for your business, you’ve probably encountered the same tiered pricing structure: a Basic plan that gives you 10 codes, a Professional plan with 50, and an Enterprise plan that…

    Read More Why Companies Should Stop Paying for Every Single QR Code and Start Paying for What Actually MattersContinue

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