Author: Marko Pavuna
-
Résolveur GS1 Digital Link : le guide pratique
En mai 2026, Carrefour a annoncé le passage de 148 millions de bouteilles d’eau et de 50 produits de marque distributeur au QR Code augmenté GS1. Derrière chacun de ces codes se trouve un composant que le consommateur ne voit jamais : le résolveur, qui reçoit chaque scan et le mène à la bonne destination.…
-
European QR code platform: GDPR, DPP and enterprise compliance
A QR code scan generates personal data on every read. The platform behind the code records the visitor’s IP address, an approximate location derived from it, a device type, a timestamp and the destination served. Under Article 4(1) of the GDPR (General Data Protection Regulation, EU 2016/679), that combination relates to an identifiable natural person.…
-
Alternative à Bitly pour les QR codes : quand le raccourcisseur ne suffit plus
Depuis 2011, Unitag a généré plus de 40 millions de QR codes pour près de 1 000 clients, dont des industriels tels que Bonduelle et Schneider Electric. Sur la même période, Bitly est devenu la référence mondiale du lien court. Deux réussites incontestables, deux métiers distincts. La confusion s’installe au moment où une équipe marketing, déjà…
-
Uniqode alternative: why European enterprises choose Unitag
Uniqode is the QR code platform formerly known as Beaconstac, and it appears on most shortlists when a European enterprise reviews QR code suppliers. What decides those shortlists is rarely the feature grid. Legal wants to know where scan data is stored and under which jurisdiction. Finance wants the real contract cost in year two,…
-
GS1 Digital Link explained: the QR code that replaces the barcode
GS1 Digital Link is the URL standard that lets a QR code take on the functions of the EAN-13 barcode. GS1 and major retailers including Walmart, Carrefour and Tesco have set end-2027 as the target date for replacing the traditional barcode with the GS1 Digital Link QR code at checkout. The same code reads at…
-
GS1 Sunrise 2027: the QR code deadline, and what to prepare in 2026
GS1 Sunrise 2027 is the global initiative coordinating the move from 1D barcodes to 2D codes at retail point of sale, with the soft target set at the end of 2027. Major grocery and pharmacy retailers including Walmart, Carrefour, Tesco and Albert Heijn have published acceptance timelines, and several large CPG brands have already moved…
-
GS1 Digital Link vs QR Code: What Brands and Printers Need to Know Before Sunrise 2027
By 31 December 2027, retailers across 48 countries — covering 88% of global GDP — must accept 2D barcodes at point of sale. Walmart, Carrefour, Target, Woolworths, and Kroger are already setting supplier deadlines. And yet, as brands and printers scramble to get ready, the same misunderstanding keeps derailing their compliance efforts. They create a…
-
QR Codes on Packaging: The Complete Guide for 2026
A packaging manager at a food brand told us he’d printed 200,000 units with a static QR code pointing to a product page. Two months later, the page URL changed after a website migration. Result: 200,000 packages in circulation scanning to a 404 error, with no way to fix it. A dynamic QR code on…
-
Introducing the Supervisor Role
Your Unitag dashboard now includes a fourth role: Supervisor. Supervisors work like scoped Admins. They have full operational control — managing QR codes, overseeing team members, and distributing tasks — but only within their assigned department, region, or client account. Organisation-wide settings such as billing and SSO remain reserved for Admins. In short: Admin-level authority…
-
Why Companies Should Stop Paying for Every Single QR Code and Start Paying for What Actually Matters
There’s a quiet inefficiency sitting inside most B2B QR code contracts, and almost nobody is talking about it. If you’ve ever evaluated a QR code platform for your business, you’ve probably encountered the same tiered pricing structure: a Basic plan that gives you 10 codes, a Professional plan with 50, and an Enterprise plan that…