You can check today, in about ten minutes, whether a resolver is ready for the Digital Product Passport. Since July 2026, six of the eight European standards framing the DPP are published, and they spell out what the infrastructure has to do. Here is the short version in plain language, and the questions worth asking…
Forty-eight countries, covering 88% of world GDP, are piloting the migration to 2D barcodes at retail point of sale. As QR codes move from campaign accessory to product infrastructure, the data they generate matters to more teams than marketing: trading, compliance, IT and legal all end up reading it. Yet most buying processes still evaluate…
Since 20 July 2026, you can open an account in the EU Digital Product Passport registry, test your product data against the official data models, and see exactly what registration will ask of your brand, before any obligation applies to your sector. The implementing regulation behind it, (EU) 2026/1778, entered into force on 6 August…
GS1 UK’s 2024-25 annual review reports that 12% of businesses already use QR codes powered by GS1, and another 35% plan to within a year. Behind each of those migrations sits an unglamorous piece of infrastructure: the resolver, the service that turns a scanned GS1 Digital Link URI into a destination. And behind the resolver…
A QR code scan generates personal data on every read. The platform behind the QR code records the visitor’s IP address, an approximate location derived from it, a device type, a timestamp and the destination served. Under Article 4(1) of the GDPR (General Data Protection Regulation, EU 2016/679), that combination relates to an identifiable natural…
Uniqode is the QR code platform formerly known as Beaconstac, and it appears on most shortlists when a European enterprise reviews QR code providers. What decides those shortlists is rarely the feature grid. Legal wants to know where scan data is stored and under which jurisdiction. Finance wants the real contract cost in year two,…
GS1 Digital Link is the URL standard that lets a QR code take on the functions of the EAN-13 barcode. GS1 and major retailers including Walmart, Carrefour and Tesco have set end-2027 as the target date for accepting the GS1 Digital Link QR code alongside the traditional barcode at checkout. The same QR code reads…
GS1 Sunrise 2027 is the global initiative coordinating the move from 1D barcodes to 2D codes at retail point of sale, with the soft target set at the end of 2027. Major grocery and pharmacy retailers including Walmart, Carrefour, Tesco and Albert Heijn have published acceptance timelines, and some large CPG brands have begun moving…
By the end of 2027, retailers plan to be able to accept 2D barcodes at point of sale, and 48 countries covering 88% of global GDP are already piloting the migration. Large retailers are already communicating timelines to their suppliers. And yet, as brands and printers scramble to get ready, the same misunderstanding keeps derailing…
A packaging manager at a food brand told us he’d printed 200,000 units with a static QR code pointing to a product page. Two months later, the page URL changed after a website migration. Result: 200,000 packages in circulation scanning to a 404 error, with no way to fix it. A dynamic QR code on…
