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By the end of 2027, retailers plan to be able to accept QR codes carrying GS1 Digital Link at point of sale. GS1’s Sunrise 2027 programme sets that target date, and it changes what a company is buying when it shops for QR code software. QR TIGER, at around $7 a month at the time…

If your products carry an EAN barcode, you can have your first GS1 Digital Link QR code live this week, using identifiers you already own. No consultant or compliance team is needed, and the packaging does not need redesigning. Unitag tracks 2.4 million scans daily across 189 countries, for global brands and small producers alike….

One printed GS1 Digital Link QR code can send a shopper to the product page, a recycler to sorting instructions, and a customs system to the Digital Product Passport. The mechanism that makes this work is called link types, defined by the GS1 Digital Link standard. GS1 documents it in standards PDFs and a vocabulary…

Here is the answer to “when does the Digital Product Passport apply to us”, sector by sector, on one page. The honest summary: one date is fixed, the rest arrive one delegated act at a time, and the useful preparation starts well before any of them. Unitag tracks 2.4 million scans daily across 189 countries….

Every section below opens with a sentence we have actually heard from clients. Find yours, and thirty seconds of reading will tell you what to do. Everything rests on the same thing: a QR code printed once on your product, whose destination you change whenever you want, without ever reprinting. Unitag is certified by GS1…

One printed QR code can carry your product through retail checkout in 2027 and into the Digital Product Passport whenever your sector’s rules apply, without a reprint in between. The part that makes this work is the resolver, the service that receives each scan and works out where to send it. Unitag tracks 2.4 million…

Certified, compliant, compatible, approved: GS1 claims carry different weight. What each one proves, who stands behind it, and how to check before you sign.

GS1 operates a global resolver at id.gs1.org and describes it, in its own documentation, as the resolver of last resort. The phrase is worth noting. It tells you that resolvers matter enough for the standards body to run a safety net, and that GS1 itself expects production traffic to live somewhere else, on infrastructure a…

You can check today, in about ten minutes, whether a resolver is ready for the Digital Product Passport. Since July 2026, six of the eight European standards framing the DPP are published, and they spell out what the infrastructure has to do. Here is the short version in plain language, and the questions worth asking…