Unitag is a professional QR Code platform founded in France in 2013, EU-hosted and backed by a French-English team. This is an honest comparison with QR TIGER — a well-ranked tool, straightforward to get started with and competitively priced. Whether you're currently using QR TIGER and wondering what Unitag concretely offers, or comparing the two for the first time, this page is for you.
You may have been using QR TIGER for a while — your codes work and the price is fair. But if you've ever wanted all your QR data in one place, a clear picture of what's happening scan by scan, or to stop juggling two separate accounts for standard codes and packaging codes — there's likely a better fit for you.
Choose Unitag if…
You want one tool for all your QR Codes — standard, vCards, and GS1 packaging codes — under one account, one invoice, and one unified analytics view. Unitag is founded in France, EU-hosted, and tracks codes scan by scan over 12 months. Whatever your volume, the price stays the same — no caps, no surprise pricing jumps.
Choose QR TIGER if…
You need simple QR Codes at a low price point, are comfortable with two separate tools for standard codes and GS1 codes, and don't require detailed analytics or EU data residency. QR TIGER is a solid entry point for limited volume and complexity needs.
2,000+
recurring clients
13 years
of QR Code infrastructure
GS1
Digital Link certified
2.4M
scans/day on the platform
Unitag is a platform founded in 2013 in Toulouse around one core idea: all your QR Codes — standard, vCards, and GS1 packaging codes — in a single account. One login, one dashboard, one invoice, one unified analytics view. When you run a campaign with QR Codes on marketing materials and GS1 codes on packaging, all data is accessible in the same place — no switching between two tools. Every scan is tracked individually: you know which code, on which medium, was scanned at what time and from where — and that data is retained for 12 months. Unitag is EU-hosted, GS1-certified, and handles 2.4 million scans per day for brands including Bonduelle, Groupe SEB, and Chanel.
QR TIGER runs two products on two separate sites: qrcode-tiger.com for general QR Codes, and digital-link-qr-code.com for GS1 Digital Link. Same company, two pricing grids, two logins, two separate interfaces. QR TIGER's strength is simplicity and price: an account can be set up in fifteen minutes for under twenty dollars a month, and the platform ranks well in most "best QR generators" roundups. It does what it promises for simple needs. That said, analytics remain aggregated over 90 days, the two QR and GS1 products don't communicate with each other, and the platform isn't designed for European compliance or multi-organisation governance.
Many QR TIGER users land on this page because they started simply and their needs have grown: they want more data, less friction between two accounts, or a platform that can cover everything without multiple subscriptions. That's exactly what Unitag solves.
Comparing QR TIGER's Business GS1 plan ($39/month, 500 GTINs) with Unitag Digital Link Large (€49/month, 600 GTINs). The closest mid-market equivalent.
| Feature | QR TIGER Business GS1 | Unitag Digital Link Large |
|---|---|---|
| GTIN allocationNumber of products covered by the subscription | 500 | 600 |
| GS1 Digital Link URI generation + resolver | ✓ | ✓ GS1-certified |
| Analytics depthKnowing exactly which code was scanned, at what time, and from which country — vs an aggregate count that doesn't let you compare two media | Aggregate counts, country, device | Scan-by-scan, country, device, language, locale, routing context |
| Analytics retentionWith 90 days, data from a code launched in January is gone by April — impossible to compare seasonality or two campaigns year over year | 90 days | 12 months |
| Country / device routing per codeOne code, different destinations based on the scanner's profile | Country routing on higher tiers | Country, device, language filters |
| Team collaboration and user managementManaging multiple entities or brands from one account | Not supported | From Gold onwards |
| EU data hostingA hard requirement for GDPR audits or European public procurement | Singapore / global CDN | EU-hosted by default |
| GDPR-by-default analytics postureNative posture vs declarative compliance | Compliance-ready, not the default posture | Default; data minimisation built into the analytics layer |
| Custom domain for short links | Enterprise tier only | ✓ Included on Large |
| Bulk generation from a spreadsheetMass creation without external technical dependencies | CSV import | ✓ Mass generation via XLS file and API, 100 codes/second |
| Same account for QR Codes and Digital LinkOne login, one interface, one analytics view across all your codes — no juggling between two sites and two data exports | Two separate products on two separate sites | One account, one dashboard, one invoice |
| SMB onboarding speedFrom account creation to live code | Fifteen minutes, paid subscription | Free trial signup; demo recommended from Digital Link Large |
| Lowest entry price for standalone Digital Link | $18/month (200 GTINs) | €12/month Small (50 GTINs); €25/month Medium (250 GTINs) |
Public pricing for each platform's GS1 Digital Link product, April 2026. QR TIGER prices sourced from digital-link-qr-code.com (their dedicated GS1 site). Unitag invoices the Unitag Digital Link tab in EUR.
| Provider | Plan | Price | GTINs | Analytics retention |
|---|---|---|---|---|
| QR TIGER GS1 | Ultimate | $18 / month | 200 | 90 days, aggregate |
| QR TIGER GS1 | Business | $39 / month | 500 | 90 days, aggregate |
| QR TIGER GS1 | Deluxe | $89 / month | 1,000 | 90 days, aggregate |
| Unitag Digital Link | Small | €12 / month | 50 | 30 days |
| Unitag Digital Link | Medium | €25 / month | 250 | 90 days |
| Unitag Digital Link | Large | €49 / month | 600 | 12 months, scan-by-scan |
| Unitag Digital Link | Enterprise | Custom | Unlimited | Unlimited |
What QR TIGER's price doesn't include: when you compare $18/month (QR TIGER GS1 Ultimate) to €25/month (Unitag Medium), you're comparing different products. QR TIGER gives you aggregated counts retained for 90 days, on an account separate from your standard QR Codes. Unitag gives you scan-by-scan analytics retained for 90 days, in the same account as all your other codes. In the mid-market, Unitag Large offers 100 more GTINs than QR TIGER Business, with 12 months of individual history instead of 90 days of global counts. And the Unitag Gold bundled subscription at €49/month covers the full QR Code platform plus 200 GTINs — for the same price as QR TIGER Business's GS1-only subscription.
QR TIGER is a real product — not a toy. If your needs are simple and your volume is low, it gets the job done. The question is whether you've started running into its limits: insufficient data to make decisions, two accounts to manage, or a need for a platform that can cover everything without multiplying tools.
Choose Unitag if…
You want to manage all your QR Codes — standard, vCards, and GS1 packaging codes — in one account, with one login and one unified analytics view.
You need to know precisely which code was scanned, on which medium, and at what time — not just a global count — to compare campaigns and justify print budgets.
You need your scan data accessible for more than 90 days — to measure seasonality, compare two campaigns, or track a code over several months.
You have codes on packaging or in distribution, and need GS1 Digital Link, multi-country routing, or multi-team governance under one subscription.
Your scan data must be EU-hosted — for a GDPR audit, public procurement, or simply because your market is European.
Choose QR TIGER if…
Your need is simple: a few QR Codes or a handful of GTINs, at a low price, without detailed analytics.
You only need the standalone GS1 Digital Link product, at low volume, and lowest price is your sole criterion.
You're comfortable with two separate tools — qrcode-tiger.com for standard QR Codes and digital-link-qr-code.com for GS1 codes.
90-day aggregated scan counts are sufficient for how you'll use the data.
You have no EU data residency requirements or GDPR compliance constraints.
Migrating from QR TIGER, step by step.
Atlas imports your existing GTIN destinations in bulk. Already-printed codes keep resolving while new print runs use URIs issued by Unitag. The customer success team handles the mapping and analytics handover. Allow two to three weeks.
Want a side-by-side on your own use case?
Tell us what you're trying to do and we'll come back with a one-page comparison built around your actual codes and volume.
With QR TIGER, you get aggregate counts: total scans, country and device breakdown, retained for 90 days. That's enough to know whether a code "worked" in general. With Unitag, every scan is recorded individually — you know which specific code, on which medium, was scanned at what time, from which device and country. And that data is retained for 12 months. In practice: you can compare a poster's performance in January against a September campaign, identify which point of sale is most active, or justify a print budget with real figures rather than a global estimate.
At the entry point for standalone Digital Link, yes — QR TIGER Ultimate is $18/month for 200 GTINs. But that price doesn't cover the same things: aggregated analytics over 90 days, a product separate from your standard QR Codes, no routing or multi-team governance. Unitag Medium at €25/month includes the same GS1 coverage in the same account as all your other codes. In the mid-market, Unitag Large (€49/month, 600 GTINs, 12 months of scan-by-scan analytics) offers a lower cost per GTIN than QR TIGER Business while providing 100 more GTINs and incomparably deeper analytics.
Yes — on a separate product, on a separate domain (digital-link-qr-code.com). It's a functional GS1 product: it issues GS1 Digital Link URIs and runs a resolver. The differences from Unitag concern what surrounds the code: analytics are aggregated (not scan by scan), retention is 90 days, there's no shared account with your standard QR Codes, and the platform is hosted in Singapore, not the EU. For simple needs and a tight budget, it's a valid entry point. To go further, Unitag is more complete.
QR TIGER is based in Singapore, with infrastructure hosted outside the EU. Unitag has its registered office in the UK, with a French operating company, and infrastructure EU-hosted by default. If you're a European company subject to GDPR, if your buyers or distributors ask about data residency, or if you respond to public tenders — EU hosting can be a decisive criterion. Unitag also offers contractual EU data residency on the Diamond subscription. 75% of Unitag's client base is French-speaking — the support team knows your context.
For simple needs — a few QR Codes or GTINs at a low price, without detailed analytics or EU residency requirements — QR TIGER is a valid entry point. Most users who land on this page have started asking questions: they want more data, less friction between two accounts, or a platform that can grow with them. If that resonates, Unitag is likely the right next step.
Two to three weeks for most accounts, and your existing codes keep working throughout the transition. Atlas imports your GTIN destinations in bulk from a spreadsheet. Already-printed codes continue to resolve via QR TIGER redirects until you replace them at the next print run with URIs issued by Unitag. The customer success team manages the mapping.