Case study: QR codes for pharmaceutical products - scalability and customer loyalty

QR Codes in the Pharmaceutical Industry

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QR codes generated per second


QR 2D barcodes ready for printing

The challenge

A leading pharmaceutical company is aiming to boost confidence in its products by integrating QR codes into its drug packaging. By optimising the serialisation of medicine boxes, the brand could enable unit dispensing of its products to facilitate the work of pharmacists on the field.

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The solution

Thanks to Packaging solutions and its GS1 compatibility, the company was able to hit two birds with one stone: It now benefits not only from product data sheets, but also personalised URLs behind each 2D barcode QR scan.

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The impact

Optimisation of the production chain and rapid generation of QR codes have accelerated product preparation and dispatch. The pharmaceutical company gained in confidence and got closer to its patients.

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