The EU Digital Product Passport is coming under ESPR — your products will need a GS1-compliant data carrier. Unitag gets you ready.
Digital Link Resolver
Serialized QR codes and GS1-compliant 2D barcodes with a built-in, GS1-conformant resolver, location-based routing and in-depth analytics. Digital Product Passport-ready infrastructure — priced for brands, not just developers, at a price no other standalone Digital Link tool matches.
GS1-compliant 2D barcodes with built-in resolver, country routing and per-GTIN analytics. Run it in the Unitag console — no code required.
Monthly
Yearly
SMALL
$14 Excl. VAT
* per month
100 GTINs
Brand pilots, single-line manufacturers, early traceability projects.
GS1 Digital Link URI generation
Total scans per code
1-month analytics retention
Custom resolver domain included
MEDIUM
$29 Excl. VAT
* per month
250 GTINs
Multi-SKU independent brands, regional product ranges.
Country routing per GTIN
Full country breakdown
3-month analytics retention
Custom resolver domain included
LARGE
$57 Excl. VAT
* per month
600 GTINs
Mid-size CPGs, multi-line manufacturers.
Custom resolver domain
City-level geolocation
Cross-GTIN comparison
CSV export
12-month analytics retention
ENTERPRISE
Price on demand
Unlimited GTINs
For extensive catalogs, international CPG
Pharma, luxury, printers.Serialized item-level routing
Real-time webhooks
ERP / PIM integration
White-label reporting
Unlimited data history
Serve your own clients
Embed or resell Unitag inside your product, labels or print services.
Feature comparison
What's included in each plan.
Small
Medium
Large
Enterprise
How Digital Link Resolver compares
Large offers 100 more GTINs on average than other similar plans on the market at €0.08 per code per month, and includes 12 months of scan-by-scan retention instead of aggregate counts.
F.A.Q.
Fewer than 100 GTINs: Small plan (€12/mo). 100–250 GTINs, regional product ranges: Medium (€25/mo). 250–600 GTINs, multi-SKU ranges: Large (€49/mo). Over 600 SKUs with location-based routing: Enterprise. Major brands managing extensive catalogs via sub-organizations qualify for tailored Enterprise pricing.
Yes. The Enterprise plan includes SSO/SAML with a 99.98% SLA, sub-organizations with role-based access, real-time webhooks, and ERP/PIM integration. EU data residency, a dedicated customer success manager, and custom MSAs and DPAs are all standard. If you have specific compliance requirements, get in touch and we'll map them against your plan.
All scan data is hosted on EU infrastructure by default. Enterprise customers also have access to a contractual EU data residency option. On the privacy side, we've built data minimization into the analytics layer from the ground up. We record device class and city-level location — not individual user identities.
Yes. Custom domain is available from the Small plan: your Digital Link Resolver runs on a subdomain you own (e.g. id.yourbrand.com). Your brand colors and logo apply to your dashboard, which then carries your own branding.
Label converter, print house or software vendor serving your own clients? White-label and resale rights live in our partner program. Become a partner → · Just need QR campaigns? See Plans →
GS1 & Digital Product Passport FAQ
It's the GS1 standard that encodes a product's GTIN as a web address inside a 2D barcode, so one QR code identifies the product and links it to online content through a GS1-conformant resolver.
The DPP rolls out by category under the EU ESPR — batteries first, then textiles, electronics and more through the late 2020s. Each regulated product will need a GS1-compliant data carrier linking to its passport. Adopting GS1 Digital Link now prepares your packaging ahead of your deadline.
Yes. Each Digital Link plan includes a custom resolver domain, so your Digital Links resolve on your own branded domain rather than a shared one.
Your codes and their links keep working when you move between plans. Changing tier adjusts your allocation and features — it never invalidates codes already in the field.
Yes. The API tiers expose GS1 Digital Link resolution programmatically alongside QR generation and analytics, so you can drive resolution from your own systems instead of the console.
Understanding GS1 Digital Link & the Digital Product Passport
What is GS1 Digital Link?
GS1 Digital Link is the GS1 standard that turns a product's GTIN into a web address. A single 2D barcode — a QR code — carries the identifier and links to online resources such as the product page, instructions, certificates or recall notices. A GS1-conformant resolver sends each scan to the right destination based on link type, language, market or device, so one code on the pack serves shoppers, retailers and regulators alike.
When does the Digital Product Passport apply to my products?
The EU's Ecodesign for Sustainable Products Regulation (ESPR) introduces the Digital Product Passport (DPP), rolling out by product category. Batteries come first under the EU Battery Regulation, followed by textiles, electronics, construction products and others across the second half of the decade. Each regulated product will need a data carrier — typically a GS1-conformant 2D barcode — that links to its passport. Building on GS1 Digital Link now means your packaging is ready before your category's deadline lands.
Migrating from legacy GS1 barcodes
Moving from 1D barcodes such as EAN-13 or GS1-128 to a 2D GS1 Digital Link QR keeps your existing GTINs — the same identifier is simply encoded as a web URI. The result scans at point of sale where 2D is supported and resolves on any consumer phone, so you can run connected-packaging experiences and stay GS1-conformant without renumbering your catalog.