2 months
from passport creation to product launch/tracking
7x
less expensive than NFC technology
The challenge
Luxury bag brand “Clos de Bobo” aims to modernize its approach to customers post-sales management and product traceability. The proliferation of the black market and counterfeit goods has tarnished the brand's reputation.
The solution
To achieve this objective, the brand opted to use Unitag's vCard Product Digital Passport. By assigning a unique QR code to each bag, the brand was able to create a personalised customer experience and authenticate its products to prevent counterfeiting.
The impact
This initiative had a significant impact: the brand benefited from a more affordable and practical solution than NFC chips. It was able to easily control the traceability of its products and organise the mass printing of thousands of QR codes in a record time.
