One QR Code on the pack, for the shopper and for the till
Generate Digital Link GS1 QR Codes in batch from your GTINs, host the resolver on your own domain, and watch link health by range and by SKU.
Retailers will need to be able to accept QR codes carrying GS1 Digital Link at point of sale by the end of 2027. Any artwork signed off without one will have to be reopened.
Certified by GS1 France on the GS1 Digital Link URI Standard structure and the QR Code symbol.
Certified by GS1
Trusted on packaging since 2013: Bonduelle, SEB, Migros, Unilever, Schneider Electric, Dentsu
40M+
QR Codes generated
2.4M
scans tracked daily
189
countries
Comparing tools? Unitag vs Flowcode, no GS1 Digital Link · See all comparisons
Where packaging teams start
Digital Link Resolver
Your GTIN list lives in a spreadsheet, and your QR Codes are made one at a time.
- Batch generation from a GTIN import
- The resolver on your own domain, with id.gs1.org as the resolver of last resort
- Link health checked across your ranges
Digital Product Passport
The ESPR (Ecodesign for Sustainable Products Regulation, EU 2024/1781) comes in product group by product group, and procurement wants to know who controls which GTIN points to which URL.
- The GTIN to URL mapping held in one place
- Compatible with the EU Digital Product Passport
- Contractual EU data residency
Wine and spirits labelling
Ingredients and nutrition data have to reach the label without redesigning it.
- One QR Code per cuvée or per batch
- Each shopper sees their own language when they scan
- Ingredients and nutrition sit behind the QR code, so the label keeps its design
One GS1 Digital Link QR Code across the product’s lifecycle
The content behind the URL changes without reprinting the label: recalls, promotions, allergen updates and country pages all move while the pack stays the same.
Checkout
Scans through the retail till as a barcode does today
Consumer
The pack is the destination, with no app to download
Traceability
Visibility from factory to shelf to consumer scan
Recycling
Material composition and sorting instructions behind the QR Code
Resale
Authenticated provenance for second-hand and brand-owned resale
Now to end 2026
Pilot GS1 Digital Link on a defined SKU subset and agree the resolver setup with your GS1 member organisation
2027
Tills are upgraded to read 2D barcodes, and most packs are expected to carry both a barcode and a QR code
End of 2027
Retailers operating to GS1 standards will need to be able to accept 2D barcodes at point of sale. Walmart, Carrefour, Tesco and Woolworths have announced their timelines
Worried about copies? Our partner PiQR makes copy-proof QR codes that flag a reprint or photocopy when scanned. Contact us
One dashboard, every use in one place
Nobody signs off an infrastructure project from a brochure. This is the dashboard from the inside: three applications on one dashboard, each clickable below. Create, edit, monitor: everything runs from the same place.
One set of applications, one dashboard: whatever your use today or tomorrow, you keep one view across all your brands and markets.
Which plan for your organisation?
Forty SKUs or forty thousand, the infrastructure is the same. What changes is the scope and the level of support.
Digital Link plans
Small, Medium, Large, Enterprise. From €12 a month for 100 GTINs, price on demand above Large.
Campaign and business-card plans
On the pricing page.
IT and platform teams
The API is a separate offer.
“Unitag’s batch serialisation and traceability tools let us track millions of product units across our entire supply chain, with full regional compliance built in.”
Map one range and see it resolve
Digital Link plans start at €12 a month, with price on demand for larger catalogues.
14-day free trial · EU-hosted & GDPR compliant