A mobile website must be adapted to its support and therefore to its users expectations. It must therefore be visually and technologically different compared to a traditional website.
A traditional website generally hosts a lot of information and many pages, it is accessed either from home or the workplace.
Mobile websites however, are for the most part, accessed on a smartphone or a tablet whilst on the go: walking down the street, shopping, eating out, etc.
Browsing conditions are therefore different for mobile users compared to traditional users when surfing the Internet.
Mobile websites' content must comply with users' expectations. In most cases, users visit mobile webpages in search of specific information, they want speedy access. Available content must therefore be clear, accessible, and needs to have undergone rigorous selection.
On a traditional website, depth and and completeness are king: a user must be able to find all the information on a brand, a product. In many ways this is the opposite to a mobile web page as a mobile user only accesses essential information and functions.
A traditional website is accessed thanks to a computer, with help from a mouse and a large screen.
A mobile website, on the other hand, is accessed via smartphone or tablet, with a smaller screen and touchscreen navigation.
These differences entail that these websites' ergonomics must be adapted to phone and tablet format in order to allow the user to browse through the mobile webpages with ease.Try now our mobile website creation tool: U.me! >