Unitag gives retail brands the QR infrastructure to bridge physical products and digital engagement — with scan-level analytics, an enterprise-ready dashboard, and measurable ROI for every display, shelf, and POS touchpoint.
62%
Scan-to-action rate (vs. 2-5% for printed URLs)
+600%
First-party emails captured
Real-time
Store-by-store comparison
0 reprints
Dynamic QR, update instantly
64% of shoppers have scanned a QR code in-store, and when they do, 62% take a measurable action —email signup, loyalty join, product page visit, or offer redemption. Compare that to a printed URL (2-5%visit rate) or a social ad (1-3% CTR). The intent is already there. The question is whether you're capturing it.
Which endcap drives the most engagement? Which window display converts browsers into scanners? With scan-level data per location, you can optimise physical merchandising the same way you optimise digital ads — with real-time feedback.
Shoppers are already moving between channels — scanning products in-store, researching on mobile, purchasing later online. QR codes let you own that journey instead of handing it to Google. Every scan is a direct line to your brand.
28 stores, 4 regions, rotating seasonal campaigns — one dashboard to track them all. Know which locations execute campaigns well and which need support. Store-level performance data replaces guesswork with accountability.
Every in-store scan is a chance to build your owned audience — email signups, loyalty joins, preference data. In a post-cookie world, the brands that own their customer data win. QR codes are the fastest path to first-party collection at scale.
Enterprise QR codes deployed across every store, every display, every campaign — centrally managed, individually tracked.
Compare engagement across every location in real time. Know which stores, displays, and time slots drive the most scans. Shift resources to what works — this week, not next quarter.
Track the path from in-store QR scan to online action: email signup, product review, loyalty join, recipe download. Close the attribution loop with scan-level data you can act on.
Diamond Dashboard organises your QR estate by region → store → campaign. Admin, Member, and Analyst roles. Bulk operations. AI-generated weekly reports delivered to your inbox.
Change any QR destination instantly. Run time-based promos (lunch specials → dinner specials). A/B test landing pages by region. Seasonal swap in one click — the code on the shelf stays the same.
Every scan captures device, location, time, language, new vs. returning. Build audience segments from physical interactions. No app download required — just a phone camera and a compelling reason to scan.
Connect scan data to your CRM, loyalty platform, or POS system. Trigger email sequences from in-store scans. Enrich customer profiles with physical engagement data.
Based on a 28-store retail brand running 4 seasonal campaigns per year
Metric
Before Unitag
After Unitag
Impact
In-store engagement tracking
None
Scan-level per store
Full visibility
First-party emails captured in-store
~200/quarter
~1,400/quarter
+600%
Store performance comparison
Manual reports, no standard
Real-time, all stores
Instant visibility
Team QR management overhead
8 hrs/week
2 hrs/week
6 hrs/week recovered
QR destination updates per campaign
Reprint each time
Instant, no reprint
No reprints needed
+600% fi rst-party data · 6 hrs/week recovered · Zero reprints
Conservative estimate for a 28-storebrand. Results scale with store count and campaign frequency.
Download the implementation guide — real advice backed by industry data, covering design, placement, mobile optimisation, analytics, and scaling across locations.
We'll review your current retail QR setup, identify the 3 fastest wins, and show you the dashboard live.