---
title: "Redirection URLs | Unitag Documentation"
description: "Redirection URLs send each scan of a product's QR code to content chosen by country and language, from the same printed code."
canonical: "https://www.unitag.io/documentation/packaging/redirection-urls"
locale: "en"
route: "/packaging/redirection-urls"
---

# Redirection URLs

A product has one default URL and as many redirection URLs as it needs. A redirection URL is a rule: for this country, or this language, or this combination of the two, send the scan here instead.

That is the mechanism behind the promise of a single printed pack sold in several markets. The code never changes; what changes is who is scanning it.

## Opening them

The Redirection urls button on a product row opens the panel. It shows the product's short URL — on opn.to — and the list of rules already defined, each with its country, language and destination.

![The Redirection URLs panel of a product: the short URL and a table of rules, each with a country, a language and a destination URL](https://www.unitag.io/documentation/images/packaging/en/packaging-redirection-urls.webp)

Create redirection URL adds a rule; the pencil and bin on a row edit and remove one.

## How a scan is matched

A scan carries a country, derived from the visitor, and a language, taken from their device. Unitag looks for the rule that matches, and falls back to the product's default URL when none does.

Two consequences are worth planning around:

- the default URL is not a placeholder — it is what most of the world will get, so it should be the sensible general page rather than one market's;
- a rule on language alone covers every country where that language is spoken, which is usually what you want for a language and rarely what you want for a legal notice.

Setting the same rules on every product by hand does not scale. Filters propagation, in Settings, pre-creates them on each new product of a brand.

- [Settings and team activity](https://www.unitag.io/documentation/packaging/settings)

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