---
title: "Brands and ranges | Unitag Documentation"
description: "Brands and ranges are the two levels above a product in Smart Packaging. Create a brand, hang ranges off it, and everything below inherits its ownership."
canonical: "https://www.unitag.io/documentation/packaging/brands-and-ranges"
locale: "en"
route: "/packaging/brands-and-ranges"
---

# Brands and ranges

Brands and ranges are the two levels above a product. They are not decoration: they decide who owns what, they group products for filtering and bulk work, and a brand is what a geolocation app attaches to.

Brands and Ranges shows one card per brand, each listing the ranges under it, when it was created and which organisation owns it.

![The Brands and Ranges page: one card per brand, listing its ranges, its creation date and its owning organisation](https://www.unitag.io/documentation/images/packaging/en/packaging-brands-ranges.webp)

## Create a brand

Create Brand asks for three things:

- **Brand name**, the only required field;
- **Description**, optional, shown on the brand's card;
- **Attributed to**: the organisation and the user that own the brand.

The console states the consequence of that last field plainly — every range and product under the brand will follow. Ownership is set at the brand and inherited downwards, which is why a product's editor tells you to edit the brand if you want to change its organisation.

> Set the owner before you build underneath
>
> Changing a brand's organisation later moves everything below it. In an account where several teams share the console, it is far less disruptive to decide ownership when the brand is created than to move a populated brand afterwards.

## Create a range

A range needs a parent brand, a name and, optionally, a description. Create range appears both at the top of the page and on each brand card — the one on a card pre-selects that brand.

Ranges are the level most people under-use. They are what makes a filter on the product list useful, what a batch file addresses, and what keeps a catalogue of several hundred products navigable. Mirror the categories your catalogue already has rather than inventing new ones.

## Editing and searching

Edit on a brand card opens the same form the brand was created with. The search field above the cards filters brands and ranges by name, which is faster than reading a wall of cards once an account holds a dozen brands.

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@type": "TechArticle",
    "@id": "https://www.unitag.io/documentation/packaging/brands-and-ranges#article",
    "headline": "Brands and ranges",
    "url": "https://www.unitag.io/documentation/packaging/brands-and-ranges",
    "description": "Brands and ranges are the two levels above a product in Smart Packaging. Create a brand, hang ranges off it, and everything below inherits its ownership.",
    "image": "https://www.unitag.io/documentation/og/default-en.png",
    "inLanguage": "en",
    "articleSection": "Smart Packaging",
    "isPartOf": {
      "@type": "WebSite",
      "@id": "https://www.unitag.io/documentation/#website"
    },
    "publisher": {
      "@type": "Organization",
      "@id": "https://www.unitag.io/#organization",
      "name": "Unitag"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://www.unitag.io/documentation"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Smart Packaging",
        "item": "https://www.unitag.io/documentation/packaging/introduction"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Brands and ranges",
        "item": "https://www.unitag.io/documentation/packaging/brands-and-ranges"
      }
    ]
  }
]
```