{"id":82,"date":"2022-09-22T10:34:00","date_gmt":"2022-09-22T09:34:00","guid":{"rendered":"https:\/\/www.unitag.io\/blog\/?p=82"},"modified":"2024-09-03T10:38:21","modified_gmt":"2024-09-03T09:38:21","slug":"smart-vcard-qrs-and-trade-fairs","status":"publish","type":"post","link":"https:\/\/www.unitag.io\/blog\/smart-vcard-qrs-and-trade-fairs\/","title":{"rendered":"Smart vCard QRs And Trade Fairs","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
\"QR<\/figure>\n\n\n\n

Any company worth its salt knows how important trade fairs are for business. They\u2019re not only a great place to showcase your company\u2019s products and services but also some of the best networking opportunities you could ask for.<\/p>\n\n\n\n

A considerable part of this networking is done through pamphlets and contact sharing, which has been done on paper for years. But we are now in the year 2022, so why not leverage technology to save time and improve efficiency?<\/p>\n\n\n\n

A good vCard QR can immensely help the workflow and simplify the process of compiling all the new contacts. In this article, we\u2019ll explore exactly why that is.<\/p>\n\n\n\n

What Is A vCard QR Code?<\/strong><\/h2>\n\n\n\n

QR Codes are ubiquitous these days, and chances are you\u2019ve seen quite a few dotted around. But QR codes can do more than just marketing and payments. One great use case for them is sharing your contact info.<\/p>\n\n\n\n

A vCard QR code is a QR code that contains the contact information for a person or company in a \u201c.vcf\u201d format that is universally recognized by the vast majority of mobile phones.<\/p>\n\n\n\n

When the technology was nascent, the QR code would contain contact information as static data. But since the advent of Dynamic QR codes, there are many options for customizing the look of the vCard data.<\/p>\n\n\n\n

Some enterprise-ready solutions like Unitag\u2019s vCard+ can even have the person scanning the code give their contact info in return, save them in your company\u2019s CRM for future reference, and even allow multiple employees to pool contacts. <\/p>\n\n\n\n

QR code analytics can also play an important role in gauging the engagement that the vCards receive and can be used as an indicator of the success of any campaign they are used in.<\/p>\n\n\n\n

vCard QRs at Trade Fairs? Really?<\/strong><\/h2>\n\n\n\n

Yes! vCard QRs are an excellent way to reduce the paper dependency of giving out information through pamphlets and receiving contacts through contact sheets. This improved ease of communication can significantly improve your company\u2019s benefits from attending the trade fair.<\/p>\n\n\n\n

Here are a few ways vCards are advantageous in the trade show environment:<\/p>\n\n\n\n

Ease Of Sharing<\/strong><\/h3>\n\n\n\n

Let\u2019s face it; not everyone keeps the plethora of visiting cards they get handed at trade fairs. Chances are, your representatives\u2019 paper cards will end up lost and cost you valuable sales leads.<\/p>\n\n\n\n

Couple that with the fact that not many attendees will have time to read through every pamphlet, and the problem that vCard QR codes solve becomes clear \u2013 your company needs to stand out.<\/p>\n\n\n\n

Your company can use dynamic QR to present the key points of your marketing message in a format that engages its audience while allowing you to share contact information and receive their contact details in return. It\u2019s simpler, easier, and different, so it\u2019ll help you engage the audience better.<\/p>\n\n\n\n

Eco-Friendliness<\/strong><\/h3>\n\n\n\n

We live in an increasingly climate-conscious world. Climate change is a present and persistent threat, and wasting paper and ink to conform to the \u201cgood old\u201d ways of doing things at trade fairs cannot justify the environmental costs it incurs. <\/p>\n\n\n\n

I\u2019m not fond of the climate change narrative, servers have a lot more responsibilities in global warming. Let\u2019s focus on paper waste, saying thing as \u2018no need to print new business cards when a colleague leaves or joins the cie\u2019 <\/p>\n\n\n\n

Technology has come a long way since trade fairs were first instituted, and this technology can be leveraged to make them less wasteful and more fruitful. Replacing pen-and-paper contact sheets with a solution like vCard+ will allow your company to accrue the same number of contacts or more without adding to the trash you generate.<\/p>\n\n\n\n

Pen and paper aren\u2019t used anymore, contacts are taken on tablets. Emphasize the possibilities to share more than just contacts via the vcard, but also demo video, calendar, brochures, etc, that people won\u2019t have to carry around.<\/p>\n\n\n\n

Customizability<\/strong><\/h3>\n\n\n\n

While paper pamphlets can be designed to suit your company\u2019s brand image, the format in which the information is presented is pretty much standardized. Not much flair is left in the conventional marketing material presented at trade shows.<\/p>\n\n\n\n

vCard QR codes like Unitag\u2019s vCard+ can be customized in every way. From the color scheme to adding images and text to the vCard to make it more engaging, the customizability offered allows you to weave your company\u2019s marketing message into your representative\u2019s contact information.<\/p>\n\n\n\n

Not only this, but your team in the field can also customize the dynamic QR codes on the spot and change the information. You can flexibly change and tweak the contents based on what is or isn\u2019t working.<\/p>\n\n\n\n

Cost Effectiveness<\/strong><\/h3>\n\n\n\n

Most marketing material used for any trade show is single-use. This means that the leftovers are useless once the trade fair is done since the next fair will have its own branding that needs to be on the marketing material produced.<\/p>\n\n\n\n

Contrary to this, vCard QR codes can be used by your colleagues in their day-to-day meetings to share their contact information and can be edited when they visit a trade show to fit the event at hand. <\/p>\n\n\n\n

The fact that they can be edited at will and used as effectively in routine as in a trade show setting means QR codes aren\u2019t a sunk cost like most of the trade show marketing material is. The monetary investment in getting your staff a good vCard solution like Unitag\u2019s vCard+ is much more intelligent in terms of versatility and usability.<\/p>\n\n\n\n

Wrapping Up<\/strong><\/h2>\n\n\n\n

So as you can see, vCard QR codes offer several distinct advantages for your representatives operating your company\u2019s display at trade shows. They are flexible, can be tailored to fit the event\u2019s requirements, and can even be changed on the fly to make adjustments if needed.<\/p>\n\n\n\n

Not only this, but getting an enterprise-ready solution like vCard+ also allows you to design a cohesive look for your entire team\u2019s vCard QR, giving them the ability to receive and stockpile contacts. It also allows your customer-relations to find the data later with the built-in CRM integration quickly.<\/p>\n\n\n\n

Including vCard QR in your marketing mix can help your company save costs, lessen environmental damage, improve effectiveness, and tailor your message. All this can supercharge your presence at any trade fair you attend.
If you\u2019re ready to explore vCard QR and all the options it offers, how about giving Unitag\u2019s vCard+<\/strong><\/a> a look? It\u2019s got all the tools a small to medium-sized business needs to present, receive, manage, and track contact information.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Any company worth its salt knows how important trade fairs are for business. They\u2019re not only a great place to showcase your company\u2019s products and services but also some of the best networking opportunities you could ask for. A considerable part of this networking is done through pamphlets and contact sharing, which has been done […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":83,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8,14],"tags":[7,5],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/posts\/82"}],"collection":[{"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":1,"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"predecessor-version":[{"id":84,"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/posts\/82\/revisions\/84"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/media\/83"}],"wp:attachment":[{"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unitag.io\/blog\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}